kinship

Matrimonial

The business of matchmaking, performed in open market matrimonial negotiations, has not just helped brides and grooms find their ‘perfect match’, ‘soulmate’, ‘right person’, ‘life partner’, ‘true happiness’, and so on, they have also helped strengthen the ‘community’ through what Dumont called ‘endo-recruiting’. The modernity of matrimonials has reinvented the traditional marriage system, combined the best of both love and arranged marriage, and provided ‘individual’ as well as ‘social’ compatibility to candidates and their families.

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