Sumitava Mukherjee

Sumitava Mukherjee
Assistant Professor
CV Summary: 

Sumitava Mukherjee studies cognitive processes underlying human judgment and decision making (JDM). He now intends to apply the insights from JDM to topics that interface with science and technology with special emphasis on algorithms and digital technologies. He is also interested in large-scale studies that test theories and in efforts to measure cognition ecologically.  More details are available on his website

    Contact Information

    Personal web:
    Research group:

    Office: MS 620, Main building
    ✉ |
    ☎    011-2654-8423 (Ofc), 011-2659-7431 (Res)
    ✉   Dept of HSS, IIT Delhi, Hauz Khas, New Delhi - 110016

    Research Areas

    Judgment, Decision Making

    Academic Background

    Ph.D. (Cognitive Science); M.Sc. (Cognitive Science); B.E. (Computer Engineering)


    21. Mukherjee, S., & Srinivasan, N. (in press). Hedonic impacts of gains versus losses of time: Are we loss averse? Cognition and Emotion doi:10.1080/02699931.2021.1907741

    20. Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723 [PDF]

    19. Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39. [ABDC - A category]

    18. Mukherjee, S., Srinivasan, N., Kumar, N., & Manjaly, J. A. (2018). Perceptual broadening leads to more prosociality. Frontiers in Psychology, 9:1821. doi:10.3389/fpsyg.2018.01821 [PDF]

    17. Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. [HTML] [PDF] [ABDC - A category]

    16. Mehta, V., Mukherjee, S., & Manjaly, J.A. (2017). Can lighting influence self-disclosure? Frontiers in Psychology 8:234. doi: 10.3389/fpsyg.2017.00234 [PDF]

    15. Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624 [PDF]

    14. Tybur, J.M., Inbar, Y., Aarøe, L., … Mukherjee, S., …Žeželjll, I. (2016). Parasite Stress and Pathogen Avoidance Relate to Distinct Dimensions of Political Ideology Across 30 Nations. Proceedings of the National Academy of Sciences, 113(44), 12408-12413. doi:10.1073/pnas.1607398113 [PDF]

    13. Mukherjee, S., Manjaly, J. A., & Kumar, N. (2015). Role of Money in Creative Cognition. In Manjaly J. A. & Indurkhya, B. (Eds). Cognition Experience and Creativity. New Delhi: Orient Blackswan

    12. Sahay, A., Mukherjee, S. & Dewani, P. P. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Journal of Indian Business Research, 7(1), 4-20. doi:10.1108/JIBR-05-2014-0026 [ABDC - C category]

    11. Mukherjee, S., Srinivasan, N., & Manjaly, J.A. (2014). Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing, 15(3), 391-396. doi:10.1007/s10339-014-0602-8

    10. Srinivasan, N. & Mukherjee, S. (2014). Even 'unconscious thought' is influenced by attentional mechanisms. Behavioral and Brain Sciences, 37(1), 40-41. (Commentary). doi:10.1017/S0140525X1300085X

    9. Mukherjee, S., & Srinivasan, N. (2013). Attention in preferential choice. Progress in Brain Research, 202, 117-134. doi:10.1016/B978-0-444-62604-2.00007-1

    8. Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839 [PDF] | {Times of India press coverage}

    7. Srinivasan, N., Mukherjee, S., Mishra, M. V., & Kesarwani, S. (2013). Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory. Frontiers in Psychology 4:37. doi:10.3389/fpsyg.2013.00037 [PDF]

    6. Mukherjee, S. (2013). Concerns with attempts by neuroeconomics to answer the philosophical question “Is it rational to donate money for charity?” Frontiers in Psychology, 4:585. (commentary) doi:10.3389/fpsyg.2013.00585 [PDF]

    5. Srinivasan, N., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and Cognition, 19, 644 - 652. doi:10.1016/j.concog.2010.03.002

    4. Manjaly, J. A. Mukherjee, S. (2009). Cognitive Evolutionary Psychology: A prospective but temperate view. Sandhan: Journal of Centre for Studies in Civilizations, 9(2), 183-197.



    Related to India

    3. Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95. doi:10.1007/s12646-016-0357-7

    2. Mukherjee, S., & Sahay, A. (2016). Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: Towards a new form of management strategy for corporate social spending. Psychological Studies, 61(1), 48-54. doi:10.1007/s12646-015-0349-z

    1. Mukherjee, S., Nargundkar, M., & Manjaly, J.A. (2014). Monetary primes increases differences in predicted life satisfaction between students at new and old Indian Institutes of Technology (IITs). Psychological studies, 59(2), 191-196. doi:10.1007/s12646-014-0259-5