WATER *
Mukherjee, S., & Mukherjee, P. C. (2022). Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment. Judgment and Decision Making, 17(6), 1335-1352. doi:10.1017/S193029750000944X
MONEY (and ETC.)
Psychology of gains and losses * [GainLoss lab]
Mukherjee, S., Khan, O., & Srinivasan, N. (2025). The role of magnitude in loss aversion. Decision,12(2), 93-110. https://doi.org/10.1037/dec0000256
Abburu, A., Agarwal, S., & Mukherjee, S. (2025). Heterogeneity in Loss Aversion Estimates across Modeling Approaches. In Proceedings of the Annual Meeting of the Cognitive Science Society, 47. Retrieved from https://escholarship.org/uc/item/24w9p95m
Singhi, N., Agarwal, S., & Mukherjee, S. (2023). Using computational models to understand the role and nature of valuation bias in mixed gambles. In Proceedings of the Annual Meeting of the Cognitive Science Society (Vol. 45, No. 45). Retrieved from https://escholarship.org/uc/item/8p78p112
Mukherjee, S. & Reji, D. (2022). Lay, professional, and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses? Quarterly Journal of Experimental Psychology, 75(5):784-795. doi: 10.1177/1747021821105203
Mukherjee, S. & Srinivasan, N. (2021). Hedonic impacts of gains versus losses of time: Are we loss averse? Cognition and Emotion, 35(5), 1049-1055. doi:10.1080/02699931.2021.1907741
Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723
Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. doi:10.1017/S1930297500005258
Human-Robot dictator games
Dev, A., de Kleijn, R., & Mukherjee, S. (2026). Dictator Game Decisions with Robot Recipients. International Journal of Social Robotics, 18(3), 49.doi:10.1007/s12369-026-01385-z
De Kleijn, R., Dev, A., & Mukherjee, S. (2024). Behavioral-economic Games with Commercially Available Robots. In Companion of the 2024 ACM/IEEE International Conference on Human-Robot Interaction (pp. 383-386). doi: 10.1145/3610978.3640575
Prosociality and (monetary) Donations
Mukherjee, S., Srinivasan, N., Kumar, N., & Manjaly, J. A. (2018). Perceptual broadening leads to more prosociality. Frontiers in Psychology, 9:1821. doi:10.3389/fpsyg.2018.01821
Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, Mukherjee, S.,...& Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624
Mukherjee, S., & Sahay, A. (2016). Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: Towards a new form of management strategy for corporate social spending. Psychological Studies, 61(1), 48-54. doi:10.1007/s12646-015-0349-z
Mukherjee, S., Srinivasan, N., & Manjaly, J.A. (2014). Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing, 15(3), 391-396. doi:10.1007/s10339-014-0602-8
Mukherjee, S. (2013). Concerns with attempts by neuroeconomics to answer the philosophical question: Is it rational to donate money for charity? Frontiers in Psychology, 4:585. (commentary) doi:10.3389/fpsyg.2013.00585
Affective psychology of price
Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39. doi.org/10.1108/JCM-11-2015-1609
Sahay, A., & Mukherjee, S. (2016). Influence of reference prices on purchase intentions and hedonic valuation of gold in India. Report submitted to India Gold Policy Centre.
Sahay, A., Mukherjee, S. & Dewani, P. P. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Journal of Indian Business Research, 7(1), 4-20. doi:10.1108/JIBR-05-2014-0026
Psychological consequences of money
Mukherjee, S., Manjaly, J. A., & Kumar, N. (2015). Role of Money in Creative Cognition. In Manjaly J. A. & Indurkhya, B. (Eds). Cognition Experience and Creativity. New Delhi: Orient Blackswan
Mukherjee, S., Nargundkar, M., & Manjaly, J.A. (2014). Monetary primes increases differences in predicted life satisfaction between students at new and old Indian Institutes of Technology (IITs). Psychological studies, 59(2), 191-196. doi:10.1007/s12646-014-0259-5
Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839
TECHNOLOGY
Artificial intelligence and emerging technologies
Mukherjee, S., Senapati, D., & Mahajan, I. (2023). Toward Behavioral AI: Cognitive Factors Underlying the Public Psychology of Artificial Intelligence. In: Mukherjee, S., Dutt, V., Srinivasan, N. (eds) Applied Cognitive Science and Technology. Springer, Singapore. https://doi.org/10.1007/978-981-99-3966-4_1
Edited Book
Mukherjee, S., Dutt, V., & Srinivasan, N. (Eds.). Applied Cognitive Science and Technology: Implications of interactions between human cognition and technology. Springer Nature (On Amazon.in and on SpringerLink with individual chapters).
SPORTS
Singh, R., & Mukherjee, S. (2026). Replication: No action 'Bias' among elite soccer goalkeepers during penalty kicks. Journal of Economic Psychology, 113, 102886. doi:10.1016/j.joep.2026.102886
SOCIO-POLITICAL
Sengupta, N., Sharma, S., & Mukherjee, S. (2025). Does negative marking lead to gendered exam taking behavior? Unpublished Manuscript.
Jain, N., Malviya, P., Singh, P., & Mukherjee, S. (2021). Twitter Mediated Sociopolitical Communication During the COVID-19 Pandemic Crisis in India. Frontiers in psychology, 12.12:784907 doi: 10.3389/fpsyg.2021.784907
Van Leeuwen, F., Inbar, Y., Petersen, M. B.,... Mukherjee, S., ... & Tybur, J. M. (2023). Disgust sensitivity relates to attitudes toward gay men and lesbian women across 31 nations. Group Processes & Intergroup Relations, 26(3), 629-651.
Tybur, J. M., Inbar, Y., Aarøe, L., ... Mukherjee, S., ... & Žeželj, I. (2016). Parasite stress and pathogen avoidance relate to distinct dimensions of political ideology across 30 nations. Proceedings of the National Academy of Sciences(PNAS), 113(44), 12408-12413.
Multi-attribute CONSUMER CHOICE
Srinivasan, N. & Mukherjee, S. (2014). Even 'unconscious thought' is influenced by attentional mechanisms. Behavioral and Brain Sciences, 37(1), 40-41. (Commentary). doi:10.1017/S0140525X1300085X
Mukherjee, S., & Srinivasan, N. (2013). Attention in preferential choice. Progress in Brain Research, 202, 117-134. doi:10.1016/B978-0-444-62604-2.00007-1
Srinivasan, N., Mukherjee, S., Mishra, M. V., & Kesarwani, S. (2013). Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory. Frontiers in Psychology 4:37. doi:10.3389/fpsyg.2013.00037
Srinivasan, N., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and Cognition, 19, 644 - 652. doi:10.1016/j.concog.2010.03.002
META-SCIENCE and PERSPECTIVES
Abburu, A., & Mukherjee, S. (2024). Cognitive Science is (largely) Psychological Science. In Proceedings of the Annual Meeting of the Cognitive Science Society, 46. Retrieved from https://escholarship.org/uc/item/0m78k9jj
Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95. doi:10.1007/s12646-016-0357-7
