Sumitava Mukherjee

Sumitava Mukherjee
Assistant Professor
Multi. Disc.
CV Summary: 

Sumitava Mukherjee is a behavioral and cognitive scientist who studies human judgment and decision making (JDM) situated at cross sections of cognitive & behavioral science and behavioral economics. 

From 2023, he is starting the research group named Scarcity Lab that aims to work on  understanding thinking and decision making in the context of scarcity, including among people from low socio-economic groups. We are looking for corporate collaborations in this regard. Students from any institution are welcome to work with us at any time of the year. 

Decision Research (formerly, Decision Lab) offers knowledge consulting and is eager to work as a research partner with individuals and organizations. Internships are open.

One of his core research interests continues to be in the psychology of gains and losses, which is foundational to many decisions in life. He has proposed a magnitude-dependent version of loss aversion that goes beyond the oft-accepted seeming tautology that losses loom larger than gains thus presenting a more nuanced position (or what some researchers see as an alternate view ) on the bedrock of behavioral economics. 

He is also interested in public judgments about technology including Artificial intelligence and its link to cognitive science, along with digital insights about human behavior based on behavioral data science. He initiated a platform to have dialogues on human views of technology. Please see Humans and Technology

Mukherjee is passionate about using inputs from behavioral science towards national initiatives in India and in line with UN sustainable development goals.



Open call for interns all through the year for Scarcity Lab: Students from IITD and elsewhere, please see 

Interns for Decision Research: We are looking for content interns and research interns. Please see



    Contact Information

    Personal web:

    Office: MS 644, Main building
    ✉ |
    ☎    011-2654-8423 (Ofc), 011-2659-7431 (Res)
    ✉   Dept of HSS, IIT Delhi, Hauz Khas, New Delhi - 110016

    Research Areas

    Judgment, Decision Making,

    Academic Background

    Ph.D. (Cognitive Science); M.Sc. (Cognitive Science); B.E. (Computer Engineering)


    24. Mukherjee, S., & Mukherjee, P.C. (2022). Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment. Judgment and Decision Making, 17(6), 1335-1352. doi:10.1017/S193029750000944X [ABDC - A category]


    23. Mukherjee, S. & Reji, D. (2022). Lay, professional, and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses? Quarterly Journal of Experimental Psychology, 75(5):784-795. doi: 10.1177/17470218211052037


    22. Mukherjee, S. & Srinivasan, N. (2021). Hedonic impacts of gains versus losses of time: Are we loss averse? Cognition and Emotion, 35(5), 1049-1055. doi:10.1080/02699931.2021.1907741

    21. van Leeuwen, F., Inbar, Y., Petersen, ...Mukherjee, S.,… Tybur, J. M. (2023). Disgust sensitivity relates to attitudes toward gay men and lesbian women across 31 nations. Group Processes & Intergroup Relations, 26(3), 629–651.


    20. Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723 [PDF]

    19. Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39. [ABDC - A category]

    18. Mukherjee, S., Srinivasan, N., Kumar, N., & Manjaly, J. A. (2018). Perceptual broadening leads to more prosociality. Frontiers in Psychology, 9:1821. doi:10.3389/fpsyg.2018.01821 [PDF]

    17. Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. [HTML] [PDF] [ABDC - A category]

    16. Mehta, V., Mukherjee, S., & Manjaly, J.A. (2017). Can lighting influence self-disclosure? Frontiers in Psychology 8:234. doi: 10.3389/fpsyg.2017.00234 [PDF]

    15. Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624 [PDF]

    14. Tybur, J.M., Inbar, Y., Aarøe, L., … Mukherjee, S., …Žeželjll, I. (2016). Parasite Stress and Pathogen Avoidance Relate to Distinct Dimensions of Political Ideology Across 30 Nations. Proceedings of the National Academy of Sciences, 113(44), 12408-12413. doi:10.1073/pnas.1607398113 [PDF]

    13. Mukherjee, S., Manjaly, J. A., & Kumar, N. (2015). Role of Money in Creative Cognition. In Manjaly J. A. & Indurkhya, B. (Eds). Cognition Experience and Creativity. New Delhi: Orient Blackswan

    12. Sahay, A., Mukherjee, S. & Dewani, P. P. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Journal of Indian Business Research, 7(1), 4-20. doi:10.1108/JIBR-05-2014-0026 [ABDC - C category]

    11. Mukherjee, S., Srinivasan, N., & Manjaly, J.A. (2014). Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing, 15(3), 391-396. doi:10.1007/s10339-014-0602-8

    10. Srinivasan, N. & Mukherjee, S. (2014). Even 'unconscious thought' is influenced by attentional mechanisms. Behavioral and Brain Sciences, 37(1), 40-41. (Commentary). doi:10.1017/S0140525X1300085X

    9. Mukherjee, S., & Srinivasan, N. (2013). Attention in preferential choice. Progress in Brain Research, 202, 117-134. doi:10.1016/B978-0-444-62604-2.00007-1

    8. Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839 [PDF] | {Times of India press coverage}

    7. Srinivasan, N., Mukherjee, S., Mishra, M. V., & Kesarwani, S. (2013). Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory. Frontiers in Psychology 4:37. doi:10.3389/fpsyg.2013.00037 [PDF]

    6. Mukherjee, S. (2013). Concerns with attempts by neuroeconomics to answer the philosophical question “Is it rational to donate money for charity?” Frontiers in Psychology, 4:585. (commentary) doi:10.3389/fpsyg.2013.00585 [PDF]

    5. Srinivasan, N., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and Cognition, 19, 644 - 652. doi:10.1016/j.concog.2010.03.002

    4. Manjaly, J. A. Mukherjee, S. (2009). Cognitive Evolutionary Psychology: A prospective but temperate view. Sandhan: Journal of Centre for Studies in Civilizations, 9(2), 183-197.


    Related to India

    3. Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95. doi:10.1007/s12646-016-0357-7

    2. Mukherjee, S., & Sahay, A. (2016). Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: Towards a new form of management strategy for corporate social spending. Psychological Studies, 61(1), 48-54. doi:10.1007/s12646-015-0349-z

    1. Mukherjee, S., Nargundkar, M., & Manjaly, J.A. (2014). Monetary primes increases differences in predicted life satisfaction between students at new and old Indian Institutes of Technology (IITs). Psychological studies, 59(2), 191-196. doi:10.1007/s12646-014-0259-5