Sumitava Mukherjee | Humanities & Social Sciences

Sumitava Mukherjee

Sumitava Mukherjee
Assistant Professor
Multi. Disc.
CV Summary: 

Sumitava Mukherjee is a behavioral and cognitive scientist who studies the foundational psychology for behavioral economics that underlies both economic and non-economic behavior with a focus on human Judgment and Decision Making. The core theoretical interests are the psychology of value, gains, and losses while the applied interests are motivated by social relevance (particularly in India/Bharat). He is passionate about exploring applications of behavioral science to sustainable development goals .

 Decision Lab group has been working on questions fundamental to the psychology of judgment and decision making that overlaps with behavioral economics largely around gains and losses.

A newly initiated Green Decisions Lab group in 2024 onwards would focus on applying behaviour science and decision research around the themes of Air, Water, Energy, and Life on Earth.

 Scarcity Lab group started in 2023 is aimed towards understanding thinking and decision making in contexts of scarcity and poverty among low socio-economic groups.

Mukherjee is also an associate faculty at the Yardi School of Artificial Intelligence where his interests are in public judgments and preferences about AI and valuation of AI-generated artefacts.

Decision Research spreads the science of decision making and behavioral economics in India. 

Open call for student associates all through the year :

For Decision lab group: Please see Join page

For Green Decisions Lab group: Please see Join in page

For Scarcity lab group: Please see Apply page 

Prospective PhD students

Please read details and topics of interest that I am open to supervise in the next 1-2 years on the Decision Lab Prospective joining page

    Contact Information

    Personal web:

    Office: MS 644, Main building
    ✉ |
    ☎    011-2654-8423 (Ofc), 011-2659-7431 (Res)
    ✉   Dept of HSS, IIT Delhi, Hauz Khas, New Delhi - 110016

    Research Areas

    Judgment, Decision Making, Behavioral Science

    Academic Background

    Ph.D. (Cognitive Science); M.Sc. (Cognitive Science); B.E. (Computer Engineering)


    24. Mukherjee, S., & Mukherjee, P.C. (2022). Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment. Judgment and Decision Making, 17(6), 1335-1352. doi:10.1017/S193029750000944X [ABDC - A category]


    23. Mukherjee, S. & Reji, D. (2022). Lay, professional, and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses? Quarterly Journal of Experimental Psychology, 75(5):784-795. doi: 10.1177/17470218211052037


    22. Mukherjee, S. & Srinivasan, N. (2021). Hedonic impacts of gains versus losses of time: Are we loss averse? Cognition and Emotion, 35(5), 1049-1055. doi:10.1080/02699931.2021.1907741

    21. van Leeuwen, F., Inbar, Y., Petersen, ...Mukherjee, S.,… Tybur, J. M. (2023). Disgust sensitivity relates to attitudes toward gay men and lesbian women across 31 nations. Group Processes & Intergroup Relations, 26(3), 629–651.


    20. Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723 [PDF]

    19. Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39. [ABDC - A category]

    18. Mukherjee, S., Srinivasan, N., Kumar, N., & Manjaly, J. A. (2018). Perceptual broadening leads to more prosociality. Frontiers in Psychology, 9:1821. doi:10.3389/fpsyg.2018.01821 [PDF]

    17. Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. [HTML] [PDF] [ABDC - A category]

    16. Mehta, V., Mukherjee, S., & Manjaly, J.A. (2017). Can lighting influence self-disclosure? Frontiers in Psychology 8:234. doi: 10.3389/fpsyg.2017.00234 [PDF]

    15. Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624 [PDF]

    14. Tybur, J.M., Inbar, Y., Aarøe, L., … Mukherjee, S., …Žeželjll, I. (2016). Parasite Stress and Pathogen Avoidance Relate to Distinct Dimensions of Political Ideology Across 30 Nations. Proceedings of the National Academy of Sciences, 113(44), 12408-12413. doi:10.1073/pnas.1607398113 [PDF]

    13. Mukherjee, S., Manjaly, J. A., & Kumar, N. (2015). Role of Money in Creative Cognition. In Manjaly J. A. & Indurkhya, B. (Eds). Cognition Experience and Creativity. New Delhi: Orient Blackswan

    12. Sahay, A., Mukherjee, S. & Dewani, P. P. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Journal of Indian Business Research, 7(1), 4-20. doi:10.1108/JIBR-05-2014-0026 [ABDC - C category]

    11. Mukherjee, S., Srinivasan, N., & Manjaly, J.A. (2014). Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing, 15(3), 391-396. doi:10.1007/s10339-014-0602-8

    10. Srinivasan, N. & Mukherjee, S. (2014). Even 'unconscious thought' is influenced by attentional mechanisms. Behavioral and Brain Sciences, 37(1), 40-41. (Commentary). doi:10.1017/S0140525X1300085X

    9. Mukherjee, S., & Srinivasan, N. (2013). Attention in preferential choice. Progress in Brain Research, 202, 117-134. doi:10.1016/B978-0-444-62604-2.00007-1

    8. Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839 [PDF] | {Times of India press coverage}

    7. Srinivasan, N., Mukherjee, S., Mishra, M. V., & Kesarwani, S. (2013). Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory. Frontiers in Psychology 4:37. doi:10.3389/fpsyg.2013.00037 [PDF]

    6. Mukherjee, S. (2013). Concerns with attempts by neuroeconomics to answer the philosophical question “Is it rational to donate money for charity?” Frontiers in Psychology, 4:585. (commentary) doi:10.3389/fpsyg.2013.00585 [PDF]

    5. Srinivasan, N., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and Cognition, 19, 644 - 652. doi:10.1016/j.concog.2010.03.002

    4. Manjaly, J. A. Mukherjee, S. (2009). Cognitive Evolutionary Psychology: A prospective but temperate view. Sandhan: Journal of Centre for Studies in Civilizations, 9(2), 183-197.


    Related to India

    3. Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95. doi:10.1007/s12646-016-0357-7

    2. Mukherjee, S., & Sahay, A. (2016). Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: Towards a new form of management strategy for corporate social spending. Psychological Studies, 61(1), 48-54. doi:10.1007/s12646-015-0349-z

    1. Mukherjee, S., Nargundkar, M., & Manjaly, J.A. (2014). Monetary primes increases differences in predicted life satisfaction between students at new and old Indian Institutes of Technology (IITs). Psychological studies, 59(2), 191-196. doi:10.1007/s12646-014-0259-5

    Teaching Areas

    Introduction to Psychology, Judgment and Decision Making, Foundations of Cognitive Science