Sumitava Mukherjee | Humanities & Social Sciences

Sumitava Mukherjee

Sumitava Mukherjee
Assistant Professor
Psychology
Multi. Disc.
CV Summary: 

Sumitava Mukherjee is a behavioral and cognitive scientist focusing on human judgment and decision-making.  He is now happy to work with organizations to use decision research and behavioral science for good or on projects motivated by social relevance, particularly in India/Bharat. He is passionate about exploring applications of behavioral science to sustainable development goals. Please feel free to connect. Decision Research  spreads knowledge about decision making in an accessible manner in India. 

For over 15 years, Mukherjee  has been working on the fundamental aspects of judgment and decision-making. In the last 5 years,  Mukherjee Decision Lab has focused on the behavioral economics of outcomes - the psychological foundations and cognitive mechanisms of gains and losses, with a significant re-look at loss aversion. The lab is now expanding to explore on-field and ecological decisions, including the thought processes of people living in poverty or scarcity. 

While the prior work was domain-generic and foundational, he is now additionally focused on the domain of water and related topics. His recent interest is to develop  perspectives and insights on water - one of Earth's most valuable resources- through the WaterThoughts research group . He is looking to collaborate with others on the theme of water and other sustainability goals linked to the environment. Students can volunteer to work as short-term research associates or interns (see Join in page)

Mukherjee passionately serves as an associate faculty at the Yardi School of Artificial Intelligence (ScAI), focusing on public perceptions of AI and the valuation of AI-generated artifacts that can provide a much-needed psychological understanding of AI.

Over time, he has started to wonder about the psychology of value in general and broadly on possible alternate foundations of behavioral economics for a better world.

Open call for student associates all through the year :

WaterThoughts research group: Please see Join in page

    Contact Information

    Personal web: http://web.iitd.ac.in/~sm1/

    Office: MS 644, Main building
    ✉    sm1@hss.iitd.ac.in | sumitava.inbox@gmail.com
    ☎    011-2654-8423 (Ofc), 011-2659-7431 (Res)
    ✉   Dept of HSS, IIT Delhi, Hauz Khas, New Delhi - 110016

    Research Areas

    Judgment, Decision Making, Behavioral Science, Gains versus Losses, Valuation, Psychological science related to Water

    Academic Background

    Ph.D. (Cognitive Science); M.Sc. (Cognitive Science); B.E. (Computer Engineering)

    Publications

    24. Mukherjee, S., & Mukherjee, P.C. (2022). Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment. Judgment and Decision Making, 17(6), 1335-1352. doi:10.1017/S193029750000944X [ABDC - A category]

     

    23. Mukherjee, S. & Reji, D. (2022). Lay, professional, and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses? Quarterly Journal of Experimental Psychology, 75(5):784-795. doi: 10.1177/17470218211052037

     

    22. Mukherjee, S. & Srinivasan, N. (2021). Hedonic impacts of gains versus losses of time: Are we loss averse? Cognition and Emotion, 35(5), 1049-1055. doi:10.1080/02699931.2021.1907741

    21. van Leeuwen, F., Inbar, Y., Petersen, ...Mukherjee, S.,… Tybur, J. M. (2023). Disgust sensitivity relates to attitudes toward gay men and lesbian women across 31 nations. Group Processes & Intergroup Relations, 26(3), 629–651. https://doi.org/10.1177/13684302211067151

     

    20. Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723 [PDF]
     

    19. Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39. doi.org/10.1108/JCM-11-2015-1609 [ABDC - A category]

    18. Mukherjee, S., Srinivasan, N., Kumar, N., & Manjaly, J. A. (2018). Perceptual broadening leads to more prosociality. Frontiers in Psychology, 9:1821. doi:10.3389/fpsyg.2018.01821 [PDF]
     

    17. Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89. [HTML] [PDF] [ABDC - A category]
     

    16. Mehta, V., Mukherjee, S., & Manjaly, J.A. (2017). Can lighting influence self-disclosure? Frontiers in Psychology 8:234. doi: 10.3389/fpsyg.2017.00234 [PDF]

    15. Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624 [PDF]

    14. Tybur, J.M., Inbar, Y., Aarøe, L., … Mukherjee, S., …Žeželjll, I. (2016). Parasite Stress and Pathogen Avoidance Relate to Distinct Dimensions of Political Ideology Across 30 Nations. Proceedings of the National Academy of Sciences, 113(44), 12408-12413. doi:10.1073/pnas.1607398113 [PDF]

    13. Mukherjee, S., Manjaly, J. A., & Kumar, N. (2015). Role of Money in Creative Cognition. In Manjaly J. A. & Indurkhya, B. (Eds). Cognition Experience and Creativity. New Delhi: Orient Blackswan
     

    12. Sahay, A., Mukherjee, S. & Dewani, P. P. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Journal of Indian Business Research, 7(1), 4-20. doi:10.1108/JIBR-05-2014-0026 [ABDC - C category]

    11. Mukherjee, S., Srinivasan, N., & Manjaly, J.A. (2014). Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing, 15(3), 391-396. doi:10.1007/s10339-014-0602-8
     

    10. Srinivasan, N. & Mukherjee, S. (2014). Even 'unconscious thought' is influenced by attentional mechanisms. Behavioral and Brain Sciences, 37(1), 40-41. (Commentary). doi:10.1017/S0140525X1300085X
     

    9. Mukherjee, S., & Srinivasan, N. (2013). Attention in preferential choice. Progress in Brain Research, 202, 117-134. doi:10.1016/B978-0-444-62604-2.00007-1

    8. Mukherjee, S., Manjaly. J.A ., & Nargundkar, M. (2013). Money makes you reveal more: Consequences of monetary cues on preferential disclosure of personal information. Frontiers in Psychology 4:839. doi: 10.3389/fpsyg.2013.00839 [PDF] | {Times of India press coverage}
     

    7. Srinivasan, N., Mukherjee, S., Mishra, M. V., & Kesarwani, S. (2013). Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory. Frontiers in Psychology 4:37. doi:10.3389/fpsyg.2013.00037 [PDF]

    6. Mukherjee, S. (2013). Concerns with attempts by neuroeconomics to answer the philosophical question “Is it rational to donate money for charity?” Frontiers in Psychology, 4:585. (commentary) doi:10.3389/fpsyg.2013.00585 [PDF]

    5. Srinivasan, N., & Mukherjee, S. (2010). Attribute preference and selection in multi-attribute decision making: Implications for unconscious and conscious thought. Consciousness and Cognition, 19, 644 - 652. doi:10.1016/j.concog.2010.03.002
     

    4. Manjaly, J. A. Mukherjee, S. (2009). Cognitive Evolutionary Psychology: A prospective but temperate view. Sandhan: Journal of Centre for Studies in Civilizations, 9(2), 183-197.

     

    Related to India

    3. Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95. doi:10.1007/s12646-016-0357-7

    2. Mukherjee, S., & Sahay, A. (2016). Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: Towards a new form of management strategy for corporate social spending. Psychological Studies, 61(1), 48-54. doi:10.1007/s12646-015-0349-z

    1. Mukherjee, S., Nargundkar, M., & Manjaly, J.A. (2014). Monetary primes increases differences in predicted life satisfaction between students at new and old Indian Institutes of Technology (IITs). Psychological studies, 59(2), 191-196. doi:10.1007/s12646-014-0259-5

    Teaching Areas

    Introduction to Psychology, Judgment and Decision Making, Foundations of Cognitive Science

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